The icon is a recognizable image that returns throughout the brand.
There are different versions for large and small formats.
Built on top of a grid -a wink to the precision of digital printing- you see the combination of the letters W and E.
Together, the braided letters form the WE, that’s used as the basis for the brand where we start from WE PRINT.
Construction on top of a grid
Icon throughout the brand
Different versions for different sizes
The wordmark represents the department of the brand in the logo.
In this case we start from WE PRINT.
The same logo can later be used for different niches.
If the company deceides to start new departments to aim at other niches, there is a consistent visibility through the entire WE brand.
The WE is highlighted again in this part of the logo by using a bold style.
The modern typeface with the contrast between regular/bold can return in other places, for example the titles above.
